Balak logoBrand guideSeptember 2026ع
02 / Our voice

We say it
gently.

Into the chapter ↓
“Let’s start here.”
Balak 07, playfulBalak
Phrases in Balak’s voice

A light word.
One that stays with you.

Original lines for the Balak identity, used to welcome, remind and invite a break. Arabic is the source; the English beside it is an equivalent, not a word-for-word translation.

Keep it in mind.

خلّها في بالك.

Your rest deserves room.

Balak, calm

Keep me in mind.

حطّني في بالك.

I’m here if you need a pause.

Balak, playful

Your mind is worth it.

بالك يستاهل.

A minute for you can change your day.

Lighten what’s on your mind.

خفّف اللي على بالك.

Write it here, and take it step by step.

Balak, attentive

Easy does it.

على مهلك.

Not everything has to happen today.

Peace of mind starts with a moment.

راحة البال، تبدأ بلحظة.

Give yourself time to breathe.

Balak, sleepy
From well-known books

Words we come back to.

Quotes on inner peace, with their sources. Under each one is the Arabic rendering we use in the Arabic guide.

“Nothing can bring you peace but yourself.”

Ralph Waldo Emerson · Self-Reliance, 1841«لا شيء يجلب لك السلام إلا نفسك.»Original text ↗

“Peace is every step.”

Thich Nhat Hanh · the title of his book«السلام في كل خطوة.»Official source ↗
“You’re not late for anything.”
Balak 07, playfulBalak
“You did it.”
Balak 02, cheerfulBalak
A close tone

Words can lighten the load.

We speak in everyday language, without blame or hype. We choose the sentence a person needs in this moment.

Take your time.Step by step.Shall we go on?I’m here.
Starting

Let’s start
with one thing.

خلّنا نبدأ بشيء واحد.

Clear, doable, and never rushed.

Coming back

Let’s pick up
from here.

نكمّل من هنا.

No blame for being away, and no forced restart.

Done

One less thing
on your mind.

خطوة أقل على بالك.

We notice the effort, and let the joy be its true size.

01

Short

One idea per sentence.

02

Honest

No therapeutic promises, and no positivity that ignores how someone feels.

03

Supportive

Rest is a choice, and a new attempt is always welcome.