One hero
A line, the character or a photo leads the scene.
One curve, many possibilities
The character leaves its mark.
We enlarge the head outline until it crosses the edge, or shrink it to peek from a corner. We use the same shape without stretching it, and leave the words clear room.
The same curve.
More room.
More room.
A small detail
that feels like us.
that feels like us.
BalakThe idea
The idea
takes its
space.
BalakLighten
Lighten
what’s on
your mind.
CompositionA surface to play on.
A surface to play on.
Not layers piling up.
We place the character in the scene first, then arrange the words around it. White space serves reading; it never fills the page for nothing.
Welcome.
BalakOne is enough.
BalakBalakTake it
Take it
easy.
A varied rhythm
We move between a wide scene and a close detail, without repeating the template.
Every size has its layout
We recompose elements for mobile rather than just shrinking the design.